ARGO DATA

auto loan simplification
Application re-design

Simplification of Auto loan process

Create a simple design and flow for filling out online auto loan application that is intuitive and effortless for the user to access and apply.

problem statement

Reduce the drop rate and increase overall sales for the auto- finance plans by re-architecting the old layout and reduce the overall clicks for the user to get to fill the application.

solution

Redesigned and architected the flow and  navigational of the auto loan application process that allows the user to narrow down the loan that they are interested in and fill out a short form giving out only those information details as is necessary to secure the loan in a few easy steps.

my role

Being the only UX/UI designer on the team my role was to create the complete architecture of the flow and how the users will interact with it. This led us to some interesting research about why there was a high drop rate. Through the use of data analytics, I created the customer journey and their pain points. This helped narrow down  the fields that were enough for the user to secure the loan in few steps with few information as possible resulting in 33% less user drop rate and increased revenue by 23%.

CREATION OF EMPATHY MAP
Design thinking methodology and user research provided the valuable inputs to create the empathy map that provides visual reference as to what are the user pain points so that they can be addressed to provide a seamless and pleasant experience.
Simple wires to demonstrate the idea and flow process to stakeholders that helped them understand and see the value proposition for the new design versus the current auto loan process.
THE FINAL DESIGN
The complete page overhaul based on the user feedback, current page insights. Re- architected the design solutions to account for brand consistency by keeping it simple and intuitive, which resonates with the masses and differentiates ARGO from its competitors
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