AT&T Global Business
Global business redesign
Show customers that AT&T is present in their region, understands their global challenges and are capable of supporting their business needs around the world better than any of their competitors
Globally –AT&T has less brand awareness. Enterprise clients are unfamiliar with AT&T’s capabilities in this region. Globally customers perceive AT&T to be a “US mobile carrier” and the question from target customer contacts is “What do you do”.
Design a site that provides localized content as it is the best way to engage with target audience and is more persuasive. Provide international customers a global fulfillment process that they can reach during international office hours.
My role was to raise the awareness and bring forth AT&T's international global presence with focus on different regions that AT&T operates around the world bringing varied solutions to helping business at all levels succeed. Re-design the current concept, architecture and showcase the regional capabilities and presence in individual cities.
Currently AT&T Global – has less brand awareness. People consider AT&T “US-mobile carrier”. Gartner analysts confirmed that they receive a high volume of inquiries for AT&T in EMEA because enterprise clients are unfamiliar with AT&T’s capabilities in this region.
Breakdown of the current problems, solutions that will address those problems and provide value to the users to find relevant information about AT&T products that are available in their local region and the local numbers to reach the AT&T centers in their area.
Simple and dirty sketching in Invision to show the stakeholders how the global presence of AT&T business can be addressed that would increase the findability and enable the international customers to reach out to their local and regional contact for any additional business support that they might have. Individual regional pages to showcase the presence of AT&T in the different countries and cities and what products and services are available to the customers.
AT&T Global Business is hard to locate on the current business site navigation. Redesign the AT&T business navigation to account for the findability of the Global business and place it on the main navigation. The globe icon gives an indication of being worldwide and reduces the number of clicks to access the current global pages.
The complete page overhaul based on the user feedback, current page insights. Rearchitected the design solutions to account for brand consistency by keeping it simple and intuitive, which resonates with the masses and differentiates AT&T from its competitors
